Philip Kotler has 237 books on Goodreads with 68950 ratings. Philip Kotler’s most popular book is Marketing Management.
11 Free Social Media Marketing Courses to Boost Your Skills Now Free social media marketing courses to boost your social media marketing skills. Select the ones that give you the most value, even if you are a beginner. To Lead Generation. It is important to be generating leads in any business because, with the proper nurturing, leads will turn into customers. That is why we have taken the time to create this invaluable eBook on how to generate leads using Facebook Advertising. The eBook we will go over: different types of lead generation magnets, a comprehensive list of landing page tools, how to drive traffic to your lead magnet, a useful checklist to help build your lead generation process.